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Keeping your finger on the pulse with the latest news is a time consuming and never ending challenge.
Making Environmental News provides a unique opportunity to assist those whose business it is to know what is making environmental news.
Click on the image to view a sample
Making Environmental News is an email portal not an email newsletter.
An email portal format utilises different principals:-
- There is no editorial;
- The information is quick and easy to read;
- Providing a quick idea of the importance of the issue;
- Reducing time searching, so readers can focus on the information;
- Providing information that readers may not normally be exposed to.
Media sources included:
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The Australian
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News.com.au
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The Sydney Morning Herald
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The Daily Telegraph
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The Herald Sun
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The Age
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The Courier Mail
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The Brisbane Times
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The Sunday Times
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The West Australian
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The Advertiser
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The Mercury
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The Northern Territory Times
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Ninemsn
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SBS World News Australia
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ABC
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PRINCIPAL 1:- GET THE INFORMATION FROM THE MEDIA SOURCE
Using the head line from the news source, Making Environmental News conveys sufficient information for readers to be up to date and the opportunity for more detailed information simply by clicking onto the link.
The benefit to the reader is that the information comes from the news source not an edited version.
Interesting fact:
People find it 20-30% more difficult to read from a screen than from print.
PRINCIPAL 2: A QUICK READ
People are busy and don't want to be bogged down with copious amounts of reading.
Making Environmental News has been designed to be scanned, allowing the reader to focus on areas of particular media interest.
An added bonus to this system is that in scanning the "headlines" the reader is also exposed to information that they may not be aware exists or information that they should know.
In around 3 minutes, the reader is informed about what is making environmental news that day.
PRINCIPAL 3: COVERAGE OF A STORY
By listing all the media sources that covered the story the reader gets a clear idea of the importance of the issue.
PRINCIPAL 4: TIME SAVING
By providing a direct link to the information, Making Environmental News saves the reader time by linking them directly to the required information.
Saving time means that more time will be devoted to the information.
In addition, we provide an estimated reading time in the subject line to let the reader know how much time this communication will take to read.
For example:
Making Environmental News - 23 Items (Estimated Reading Time = 2 min 12 sec)
PRINCIPAL 5: PROVIDING INFORMATION THAT THEY MAY NOT NORMALLY BE EXPOSED TO
Making Environmental News alerts readers:-
- to the issues that may be relevant to them,
- to the views of the media in difference states,
- to issues in other states that may not be covered by local media.
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Making Environmental News is powered by edelivering (owned by PLANNING RESULTS)
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