About Making Environmental News PDF Print E-mail

Keeping your finger on the pulse with the latest news is a time consuming and never ending challenge.

Making Environmental News provides a unique opportunity to assist those whose business it is to know what is making environmental news.

Click on the image to view a sample

Making Environmental News

Making Environmental News is an email portal not an email newsletter.

An email portal format utilises different principals:-

  1. There is no editorial;
  2. The information is quick and easy to read;
  3. Providing a quick idea of the importance of the issue;
  4. Reducing time searching, so readers can focus on the information;
  5. Providing information that readers may not normally be exposed to.

Media sources included:

The Australian

News.com.au

The Sydney Morning Herald

The Daily Telegraph

The Herald Sun

The Age

The Courier Mail

The Brisbane Times

The Sunday Times

The West Australian

The Advertiser

The Mercury

The Northern Territory Times

Ninemsn

SBS World News Australia

ABC

PRINCIPAL 1:- GET THE INFORMATION FROM THE MEDIA SOURCE

Using the head line from the news source, Making Environmental News conveys sufficient information for readers to be up to date and the opportunity for more detailed information simply by clicking onto the link.

The benefit to the reader is that the information comes from the news source not an edited version.

Interesting fact:

People find it 20-30% more difficult to read from a screen than from print.

PRINCIPAL 2: A QUICK READ

People are busy and don't want to be bogged down with copious amounts of reading.

Making Environmental News has been designed to be scanned, allowing the reader to focus on areas of particular media interest.

An added bonus to this system is that in scanning the "headlines" the reader is also exposed to information that they may not be aware exists or information that they should know.

In around 3 minutes, the reader is informed about what is making environmental news that day.

PRINCIPAL 3: COVERAGE OF A STORY

By listing all the media sources that covered the story the reader gets a clear idea of the importance of the issue.

PRINCIPAL 4: TIME SAVING

By providing a direct link to the information, Making Environmental News saves the reader time by linking them directly to the required information.

Saving time means that more time will be devoted to the information.

In addition, we provide an estimated reading time in the subject line to let the reader know how much time this communication will take to read.

For example:

Making Environmental News - 23 Items (Estimated Reading Time = 2 min 12 sec)

PRINCIPAL 5: PROVIDING INFORMATION THAT THEY MAY NOT NORMALLY BE EXPOSED TO

Making Environmental News alerts readers:-

  • to the issues that may be relevant to them,
  • to the views of the media in difference states,
  • to issues in other states that may not be covered by local media.

SUBSCRIBE NOW

Making Environmental News is powered by edelivering (owned by PLANNING RESULTS)

Last Updated ( Monday, 08 March 2010 )
 

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